Journalistic writing style, commas and AP style are all important for you to know and demonstrate as someone going into the communications field.
Also very important are the legal and ethics issues involved in communications work.
We’re having two lectures to focus on these two areas. In lecture on March 31, Mr. Shumate will talk about legal guidelines and provide highlights of Chapter 14. Quiz 4 will be based on that chapter and Mr. Shuamte’s presentation — April 7.
The CJC Summer Institute will be the topic for your Lab 12 news release.
We’re working with a client for the Lab 12 news release.
You will be writing a news release about the College’s Summer Institute.
Prof. Bridget Grogan is co-director for CJC SI and will be in lecture on March 24 to provide information and direction on what she wants for the news release.
In lecture, I’ll take the role of being her intern with the task of writing the news release. We’ll have the kind of conversation you would have to prepare for writing a news release for an organization you intern/volunteer for. Some of the process is like doing a journalism-type interview for a story. Some of the process is different. [What are those similarities and differences? At this point in the semester, you should know.]
You’ll be taking notes, as we won’t be providing a fact sheet. You also may want to record the conversation. (You can place your phone on a table that we’ll have on the stage — as we did when Allison Vitt was in class.)
Here’s what you need to do:
- Prior to class, please visit the Summer Institute’s website and see what information you can find — dates, costs, activities. What information do you need for the news release? What information will you need from our conversation with Prof. Grogan?
- Imagine that you are going to be the one interviewing Prof. Grogan. What are the questions you would ask? You should have questions both about the Summer Institute and about the news release.
- In lecture, take notes. You may want to have your laptop or tablet so you can check the website for information. You also may record the lecture.
- Be listening for guidance on the structure and contents of the news release. You won’t be receiving a rubric for this news release, as on the job you don’t receive rubrics for your work.
- Be ready to ask strategic questions. I’m familiar with the Summer Institute. (In fact, I was co-director for six years.) And I’ve written many news releases. So I may not ask something that you need to know. I’ll budget some time for you to ask questions. But we want those to be strategic questions — not about issues you could find on the website or what already was discussed in lecture.
- Before Lab 12, write the news release and the other assignments that you’ll learn about in lecture. Take your materials in print and digital form to Lab 12.
See you in lecture on Thursday. This is not a live tweeting day, as you want to focus on collecting information for the news release assignment
Nadene Rynolds interviews Ali Schmitz, when Ali was a student in JOU3109. Ali now is a producer and anchor for WUFT News.
A goal we’ve talked about starting on the first day of the course — helping you be competitive for internships and jobs in the communications field.
Two upcoming lectures and Lab 13 are designed to help you with job readiness.
Lab 13 – Your grade for the lab is your blog. Instead of the class meeting as usual during this lab, you may sign up for an individual 10-minute interview time for the extra-credit portfolio interview. Two lectures will help prepare you. Be sure to read the directions for this extra credit assignment — portfolio_directions_S16
Lecture on Tuesday, March 22 – Nadene Reynolds, Associate Director for Professional Development at the Career Resource Center, will be our guest. She will talk about the support provided by the CRC and then talk specifically about interviewing for an internship or job. Thanks to class member Ethan Bauer for agreeing to participate in a mock interview with Ms. Reynolds.
We’ll have a Scantron activity at the end of class that will count as your Quiz 3 score. Your attendance is what will count as the score — no specific readings are required. Please bring a pencil. This lecture also is the third of five live tweeting activities.
Lecture on Tuesday, March 29 – I will talk about creating a portfolio for the Lab 13 assignment and offer tips on creating an online portfolio.