Join tour of @UFJSchool during #JOU3109 on Nov. 24

Tour of Innovation News Center

Prof. Julie Dodd takes JOU3109 students on a tour of the Innovation News Center. Photo by Casey Kochey

We’ll be taking a tour of the college during class on Tuesday, Nov. 24. We’ll visit some of the locations that provide “immersive” learning experiences and where you’ll be taking some of your classes.

Innovation News Center (INC) – Telecomm, Journalism and Public Relations classes are held in the INC. Prof. Bridget Grogan will provide an overview of the INC. You also can volunteer to gain experience in the INC. Ali Schmitz, who was on the student panel, works with volunteers. You can reach her through Twitter – @SchmitzMedia

Some of the tweets during a tour of the college.

Some of the tweets during a tour of the college.

The Agency – The Agency opened last January and provides students (primarily Public Relations and Advertising students) with the opportunity to work with clients on campaigns. Our own Alex Shepard (@agentshep) will provide an overview and explain how you can apply to work in The Agency.

Other stops on the quick tour include the AHA! Lab and the CCC Coaching Center.

I hope you’ll send a couple of tweets during the tour to let those who can’t attend know what they were missing.

Bring a pencil so you can fill in a Scantron for the five points of extra credit for taking the tour.

Thanks to #JOU3109 class members Brenna McKenna and Monica Humphries (@MonHumphries), who will be leading tours.

Posted in lecture assignment, resources

Prof. Bridget Grogan (@NEWSGAL100) talks broadcast storytelling in #JOU3109 on Nov. 17

Bridget Grogan in Innovation News Center

Prof. Bridget Grogan works with students to edit their newscast in the Innovation News Center. Photo by Julie Dodd

More communications-related internships and jobs require multi-platform skills, meaning that you can tell a story for different mediums — print, online, broadcast, mobile, and social media.

Our guest in lecture tomorrow is Prof. Bridget Grogan, Multimedia News Manager in the College’s Division of Media Properties.

Prof. Grogan teaches classes to help students in creating stories for WUFT News, including for the televised newscast and for the website. She also is the teacher for Online Performance, the one-hour course I’ve encouraged you to take, regardless of your major.

Prof. Grogan and I will do a Q&A format, talking about how news stories are created for broadcast — from assigning stories to shooting interviews to editing the final package.

If you’re read Chap. 11 on Broadcast New, that will help you know the process and the terminology. Also, check out to see the kind of stories that students are reporting. You can follow Prof. Grogan on Twitter — @NEWSGAL100

Posted in lecture assignment, media example, resources | Tagged , ,

Media law issues discussed in #JOU3109 lecture and will be focus of Quiz 4 on Nov. 19; read Chap 14 for specific cases

by Rich Shumate
JOU3109 Lecture Assistant

Writing and Reporting News, 8th editionMultimedia Writing students need to be familiar with major facets of media law to guide and protect them as they work in the media. Chapter 14 in Writing and Reporting News goes into detail regarding many of these aspects.

Here are some of the highlights:

Libel: Printing or broadcasting information about someone that is false and harms their reputation (called defamation.) The most common cause for a libel suit is saying someone committed a crime when they didn’t, which is why it is important to always make clear that someone is being charged with a crime, not that they did it.

If you are sued for libel, truth is always a defense. Public officials and public officials must prove that the information is false and that a journalist showed actual malice (knew the information was false or showed reckless disregard for the truth.) However, private figures only have to prove the information was false and that the journalist was negligent, a much easier standard. So accuracy is paramount when reporting information about private figures.

Continue reading

Posted in lecture assignment, media example, resources

Get ready for Lab 13 portfolio interview, get Quiz 3 credit & look at #JOU3109 plan for remainder of semester – in Nov. 10 class

As you continue to develop communications experiences in your classes and in other opportunities, you want to be able to present that experience to those who will be considering you as a potential employee or intern.

We’re helping you do that with the Lab 13 extra-credit assignment. You’ll be developing a portfolio and will participate in a 10-minute interview with you lab instructor. We’ll talk more about this assignment in lecture on Tuesday, Nov. 10. Being in class also will count as your Quiz 3 score. (Please bring a pencil and pick up a Scantron when you arrive in class.)

Be sure to read the directions before class — portfolio_directions_F15

Career Showcase interviews begin with a quick 2- to 3-minute interview and you providing your résumé. The second round of interviews go into more detail. That's also where you will provide your portfolio. Photo by Julie Dodd

Career Showcase interviews begin with a quick 2- to 3-minute interview and you providing your résumé. The second round of interviews go into more detail. That’s also where you will provide your portfolio. Photo by Julie Dodd

The “leave behind” portfolio – We’ll talk about why you may need a “leave behind” portfolio for interviews and talk about what to include in your portfolio. We’ll also talk about packaging your work. I’m looking for two students who have portfolios and are interested in doing a portfolio critique with me in lecture.

The interview – Thanks to Nadene Reynolds and Raina Barnett for providing a mock interview. We’ll debrief from that interview and continue the conversation from the Nov. 3 lecture about preparing for an interview.

LinkedIn blog post

Thanks to Andrea Carroz and Erica Hernandez for writing a series of posts for my blog about creating a LinkedIn profile. If you have an idea for a blog post related to internships or jobs, please let me know, as I’m interested in guest bloggers.

The online portfolio – For the purposes of our extra-credit assignment, you do not had to create an online portfolio. However, you should be working toward creating an online portfolio and then including your URL on your résumé and business cards. WordPress provides a great platform for a portfolio.

The LinkedIn profile – LinkedIn is another way of presenting yourself professionally. You can create a free account. Start with the basics and then add to your profile. Former students Erica Hernandez and Andrea Correz wrote three blogs posts about creating a LinkedIn profile. You should check those out.

Posted in lab assignment, lecture assignment, media example, resources

Complete a survey to learn about more about research & to help @UFJSchool Bateman Team

Editor’s note: Former student Erin Wronka talked with me about including Multimedia Writing students in a survey that the CJC Bateman Team is conducting. The Bateman Case Study competition is a national public relations campaign competition sponsored by the Public Relations Student Society of America. I asked Erin to write a guest blog post to alert you to the opportunity of helping out the Bateman Team and of learning more about research. (No extra credit.) The Bateman team members are Christian Cooper, Emily Davis, David Jolley, Brandon Labelle and Erin Wronka.

by Emily Davis and Erin Wronka
UF Bateman Team members

UF Bateman Team 2015-2016

The 2016 UF Bateman Team explores Epcot during the Food and Wine Festival. As a bonding exercise, the team made a trip to meet with Disney Parks and Resorts communications executives.

This is an exciting time for you in your journalism and public relations career. You are about to dive into pivotal classes that get down to the core of your role in communications.

What’s a common thread in all of these courses? The art of research.

Research, no matter what field you plan to work in, is essential. All communication is audience-driven. You must fully understand your audience in order to accurately depict a situation and pinpoint the issue at hand.

Public relations practitioners use surveys frequently to learn more about their potential audiences. Surveys are a quick and convenient instrument to gather a large amount of information from a large sample group.

The University of Florida Bateman Team is currently collecting research for its 2016 campaign. The team is partnered with Student Veterans of America and hopes to learn more about the student veteran environment here at the University of Florida.

Please help the Bateman Team in its research by taking the short survey by clicking on this link —

How will this benefit you?

The best way to learn about creating successful surveys is to take them! Get in the habit of completing surveys like ours and the ones you see posted on Facebook. When it’s soon time for you to do research, you will be a survey pro.

The Bateman Team wishes you all the best in your College of Journalism and Communications endeavors and thanks you for your support.

Happy surveying, and go Gators!




Posted in media example