Create or improve your LinkedIn profile — one of our topics for #JOU3109 lecture on Thursday

LinkedIn.comThis semester as a JOU3109 student, you have taken steps to prepare to apply for an internship for job.

  • You’ve created a résumé.
  • You’ve written a cover letter for a potential communications-related volunteer opportunity or job.
  • You’ve created a paper-based portfolio of your work.
  • You’ve participated in a mock job interview with your lab instructor.

Quite a few of you have told me or your lab instructors that those materials have enabled you to secure a job or internship. That’s great!

One of the next steps you can take to enhance your professional presence is to create a LinkedIn profile. Creating a profile is free and provides you a way to post your résumé and examples of your work.

In lecture on Thursday, I’ll offer some tips for creating your LinkedIn profile and adding to you profile if you’ve already set up an account.

LinkedIn blog postThanks to former students Andrea Carroz and Erica Hernandez for writing three blog posts about developing a LinkedIn profile. I’d encourage you to read these posts before class to help you have a better background on LinkedIn, which will help you in asking me better questions during our discussion.

You can learn more about using LinkedIn by checking out the free tutorials that UF faculty and students can access on, such as Up and Running with LinkedIn (2014). Log on to UF’s e-Learning to access

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Learn about broadcast news from @WUFTNews multimedia news director Bridget Grogan in Thursday’s #JOU3109 class

Bridget Grogan in Innovation News Center

Prof. Bridget Grogan works with students to edit their newscast in the Innovation News Center. Photo by Julie Dodd

As you’ve been learning this semester, jobs in the communications field — from public relations to news to entertainment to blogging — require a range of skills. Many communications positions now include shooting and editing video or being able to do a standup for a news or feature story.

Prof. Bridget Grogan, our guest speaker in Thursday’s class, will talk about what’s involved in storytelling in broadcast news, which will help you understand the broadcast news process and the skills needed.

Bridget Grogan interviews Mark Little

WUFT Multimedia News Director Bridget Grogan prepares to interview Storyful founded Mark Little as part of the College of Journalism and Communications Innovators Series. Interviewing for live broadcast is even more challenging than interviewing for a print story. Photo by Julie Dodd

Prof. Grogan is the Multimedia News Manager at WUFT-TV, working with students who create the evening newscasts and also teaching TV1 and Online Performance (the one-credit course I’ve encouraged you to take).

We’ll talk about similarities and differences between interviewing, writing and telling a story in print/Web versus video. She will show and analyze two student videos that demonstrate the kind of work that students create working for

I’d encourage you to read Chapter 11 on Broadcast News Writing to have that background as you hear Prof. Grogan discuss the news process.

You can follow her on Twitter — @NEWSGAL100.

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Make the most of #JOU3109 Lab 13’s professional opportunities — blog, Twitter and portfolio interview

mock job interview in Multimedia Writing

Nadene Reynolds (left) conducts a mock job interview with Elena Castello during Multimedia Writing. Students listened, took notes and tweeted during the interview. Photo by Josh Williamson

You have several professional opportunities with Lab 13.

Portfolio-interview – You have the option of participating in a portfolio interview with your lab instructor. This is a great opportunity to create a portfolio of your work to be ready for opportunities for volunteer and internship experiences. Thanks to the Career Resource Center’s Nadene Reynolds and our own Elena Castello for the mock interview to demonstrate a 10-minute job interview. The portfolio interview is worth a maximum of 20 points of extra credit. portfolio_directions_S15

Your blog is due – Your grade (out of 100 points) for Lab 13 is your WordPress blog. Your blog has been a work in progress, with you getting your blog topic approved in Lab 5 and then making at least seven posts. Your blog should be a good additional to your online professional persona and should include relevant links and at least two of your own photos. Use the blog rubric as a checklist. One great aspect about blogs is that you can make corrections or change headlines for posts even after they are published. blog_rubric_sp15

Your Twitter account will be reviewed – Your Twitter account will be graded out of 50 points. You will be assessed on the last 10 tweets that you create — not retweets. Remember that you want Twitter to add to your professional persona and not just provide newsy updates on your activities, favorite foods or TV viewing. Use the Twitter rubric to evaluate your Twitter account. twitter_rubric_S15

Your blog and Twitter must be printed and turned in to your lab instructor. Your blog and Twitter account will be reviewed online, but your lab instructor will use the printouts you provide to write comments to you. You are to take the printed materials to turn in during Lab 13. Here are the directions of how to print the materials — lab13_blog-twitter-printing

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CRC guest speaker provides tips for being marketable and conducts mock job interview – Thursday’s #JOU3109 lecture


Nadene Reynolds

Nadene Reynolds distributes programs to students waiting to participate in UF’s Career Showcase. Photo by Julie DoddPrepare for the extra-credit portfolio interview.

  • Prepare for the extra-credit portfolio interview.
  • Learn about the services provided by the Career Resource Center
  • Hear tips about being more marketable.

Be in lecture on Thursday for advice from Nadene Reynolds, our guest speaker from the Career Resource Center.

We’ll have an attendance quiz at the end of lecture, which will be your Quiz 3 score. Please bring your own pencil.

Be sure to review the directions for the portfolio interview assignment — portfolio_directions_S15

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Be ready for #JOU3109 Lab 12 — bring digital draft of arts festival news release & have Twitter ready for classmate review

Kathryn Lehman

Kathryn Lehman talks with the students in Multimedia Writing about the Santa Fe College Spring Arts Festival. Some students used their phones to record her presentation. Photo by Danielle Veenstra

Your homework for Lab 12 is to write a news release about the Santa Fe College Spring Arts Festival and take the release in digital format to lab. Write the news release based on the in-lecture interview with Kathryn Lehman, the director of the festival, on March 26, and the two news releases that she provided:

This is the quote Ms. Lehman said to include from her:

“Each year brings new artists, new discoveries and new inspirations. Santa Fe Spring Arts is a chance for people to experience and be inspired by high-quality fine art pieces and by the artists who create them. Because the festival has a significant positive economic impact on the community, it demonstrates how the arts are an economic asset and an indicator of community vibrancy.”

In lab, you will do a coaching activity with your news release and then have time to make revisions. As you write the release as homework, you probably will have questions about content, organization or format. Bring those questions to lab to contribute to the discussion before you revise. If you missed lecture on March 26, check with a classmate. Everyone in lecture was typing or writing notes, and about 25 people recorded the interview. (See the photo.) Twitter peer review in Lab 12 Your Twitter account will be graded (out of 50 points) for Lab 13. Be sure to use the rubric as a check list for your Twitter account —  twitter_rubric_S15 To help you be ready, we’re doing a peer critique of Twitter accounts in Lab 12. Remember that your Twitter account must be appropriate to be part of your professional portfolio — not just the last 10 tweets but the account overall. To be prepared for the Lab 12 critique of your account:

  • Appropriate brief description of you.
  • Appropriate profile photo — replacing the egg.
  • Includes URL to your JOU3109 blog.
  • At least five tweets that you have written — not just retweets.
  • The readers of your tweets should have a sense of your interests, which should include some professional/school focus.
  • Best Twitter accounts include helpful/interesting links and photos you have taken.


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